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Steve Mann

I’m  a relentless business professional, 4-time CMO, coach, venture advisor, mentor, and optimist dedicated to helping companies and individuals grow.

 

My skills sit at the intersection of strategy, creativity, and leadership, developed over time at companies like SAP, LexisNexis, Bloomberg, and a variety of AI, cybersecurity, fintech, and data-driven businesses.

I’m drawn to the pivotal human and business moments in an organization’s life: establishing beachhead markets or new categories, shifting from scale to growth, transforming product and brand narratives or transforming team potential.

I believe complexity is easy, simple is hard so I strive for the elegance of simplicity in every area of my professional career.

Welcome to this portfolio; a compendium of how I think, what I’ve built, and the results that followed.

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Why do you buy expensive blue jeans?

Because of the way it makes you feel.

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Why do we buy expensive technology?

Because of the way it makes us feel.

Whether its buying blue jeans or an enterprise SaaS solution, buying is just as much of an emotional and non-conscious experience as it is a conscious process.

In fact, it can more the driver behind a purchase decision.

Do Risk Managers feel? Well yes they do but their persona dictates they are more stoic then other types of buyers. They are difficult to engage and  get them emotionally tied to products and brands.

We built an emotional connection using a DNA test.

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See the campaign

2035

New York City

Ethereal Heights

2034

San Francisco

g

Verdant Nexus

2033

London

Lumina Gallery

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